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BenQ ST5501K
The Robust and Sleek All-in-One Solution

BenQ ST5501K

BenQ ST5501K Smart Signage

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ST5501K | 55” Robust and Sleek Smart Signage

All-in-One Solution for Retail Spaces of All Kinds

ST5501K is the ideal digital display solution for small businesses and corporations. It brings together a wide variety of features that further elevate the attractiveness of retail and corporate environments. The stunning 4K resolution helps to enhance customer engagement, while the iron frame that covers all sides of the signage provides a robust and sleek design that blends well into modern retail and corporate spaces. Additionally, the powerful X-Sign software facilitates effortless content creation and management, and MDA application guarantees hassle-free display control. The wide range of sizes and sleek design ensure that businesses and corporations can enjoy a consistent look that helps them establish strong brand or corporate images. Combining all the aforementioned features and benefits, ST5501K series is an all-in-one solution for modern businesses and corporations.

Key Features

  • 55” D-LED
  • UHD 3840x2160 pixels Resolution
  • 1200:01 Contrast Ratio
  • Brightness 350 nits


All-in-One, Clutter Free Solution


Android Built-In

Built-in Android means that BenQ ST5501K is ready to work as soon as operators plug it in. There’s no need to hook it up to a PC or other device to serve content, and embedded speakers provide for ST5501K’s audio needs. With no cables to hide, the all-in-one ST5501K fits neatly on shelves and reduces clutter.

USB Plug & Play

ST5501K 's plug-and-play simplicity enables you to access and play multimedia files directly from a USB flash drive. Requiring no PC connection or complicated cable setup, ST5501K ensures a holistic shopping experience with the most hassle-free installation.


Wireless Solution for Seamless Collaboration

InstaShare is the software designed for seamless wireless presentation and collaboration during lectures. It allows the smooth streaming of visual, audio files and Full HD quality videos. Users can also mirror content from mobile devices, and invite up to 16 participants for seamless collaboration.

Wireless Presentation

Display Performance Excellence

Flexible and Sleek Design for All Retail and Corporate Environments

BenQ Smart Signage series comes with a wide range of sizes, and an iron frame that covers all sides of the signage, ensuring a sleek and robust design that can provide a consistent look for retail and corporate spaces.

Flawless Display in Portrait and Landscape View

Unlike anything else available on the market, BenQ displays are built to ensure flawless portrait and landscape view. This choice between vertical and horizontal installation greatly increases flexibility when operators are designing and arranging their stores.


4K UHD Clarity

4K2K UHD Unparalleled Clarity

An ultra-high definition resolution of 4K2K (3840 x 2160) offers not only the most exquisite image details for an optimal viewing experience but also four times more information and workspace than a 1080p full HD display, enhancing your efficiency and productivity.

Powerful Performance & Drive

The combination of 32GB system storage and 2GB RAM memory ensures delivery of smooth, seamless display performance at all times, even while the smart signage is multitasking between applications.

Reliable Operation

An amazing life of 30,000 hours translates to years of reliable display service and industrial-class performance far more economical than consumer models. Built with better cooling techniques reaching longer runtimes for at least 18 hours a day that is safer.

24/7 Non-stop Operation

Easy to Install

Lightweight Design

Our smart signage displays can be easily mounted or rearranged to suit diverse uses, which saves you plenty of costs and manpower on signage installation, and eventually facilitates different display configurations in stores, offices, and other commercial establishments.

Slim & Stylish Design

A narrow bezel and slim design boasts a stylish outlook befitting any in-store environment, whether it's a trendy café or a sophisticated boutique store.

Integrated X-Sign 2.0 Software with Smart Signage Content Templates

X-Sign Designer

BenQ’s X-Sign 2.0 takes the hassle out of designing signage content. Included with ST5501K, BenQ’s exclusive X-Sign software provides content templates that are especially designed for long-and-narrow bar-type displays, making it easy for operators to quickly design and roll out new promotional material. The templates also let operators add images, videos, and scrolling text to their marketing materials. The long-size templates let operators create marketing content easily while the ability to enrich materials with media content will boost the store’s bottom line.

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Instant Price Updates

Updating prices and other fluctuating content is easy. Operators just need to modify a centralized .csv file in the cloud.

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Real Time Messages

X-Sign lets operators push real-time messages to the display network to create instant excitement.

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QR Code Interaction and Analysis

X-Sign allows operators to embed QR Codes that, when scanned, can offer customers the latest promotional information. X-Sign also offers QR Code analysis to let operators see when and where customers are interacting with content. This analysis can help operators quickly adjust their offers to match customer interest.

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Broadcast YouTube Live Streaming across Multiple Displays

With X-Sign, operators can insert live YouTube broadcasts of product launches on Smart Signage in real time, which makes promoting new products instant and easy.

Centralized Remote Display Management

X-Sign’s intuitive interface makes it easy for operators to monitor and manage all remote displays from a central, off-site location. With X-Sign, operators can keep tabs on display performance in real-time and receive instant alerts about any issues. Loaded with functionality, X-Sign also allows operators to see what content is playing on each display, manage updates, restart displays, and manage screen on/off and volume settings.

Remote Display

Hassle-Free Display Management

With cloud features, BenQ DMS combined Device Info and Management, Apps Management and OTA (Over-the-Air) Update to provide you an ultimate device management solution for your productivity.

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Device Info and Management

Remotely control your displays with DMS Cloud via Internet. It’s an effective way to lower TCO and energy consumption for your operation.

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Apps Management

Install Android™ apps for a selection of displays through our cloud server. DMS Cloud is designed to save you the hassles of repetitive manual installation work.

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OTA (Over-the-Air) Update

Upgrade the latest BenQ firmware for your displays through our OTA Update support and keep them running smoothly at all times.

More Features

DMS Local

DMS Local is a Device Info and Management software based on windows OS. For users who would like to control your displays remotely via LAN, you can download DMS Local software for your operation.

MDA (Multiple Display Administrator)

For users who would like to control your displays remotely via RS232, you can download MDA software for your operation.


BenQ ST5501K Specifications
Screen Size 55”
Backlight / Lightsource D-LED
Resolution (Pixels) UHD 3840 x 2160
Active Area (Horizontal × Vertical) (mm) 1209.6 × 680.4
Brightness (typ.) 350 nits
Contrast Ratio (Typical) 1,200:1
Viewing Angle (Horizontal/Vertical) 178°/178°
Aspect Ratio 16:9
Light Life (Typical) 30,000 hours
Display Orientation Landscape / Portrait
Internal Speaker (Amp) 5W x 2
Audio Line In / Out N/A
VGA In/Out x1 / N/A
DVI In / Out x1 / N/A
HDMI In/Out x1 / N/A
Display Port In/Out x2 / N/A
USB (Type A) x3 (2.0)
RJ45 Port In / Out x1 / No
AC Power Switch Yes
Voltage 100V ~ 240V, 50Hz / 60Hz
Dimension (W×H×D) (mm) 1243.2 x 714.0 x 69.6
Weight (Without / With Packing) (kg) 15.0 / 20.8
Bezel Width (Top / Bottom / Left / Right) (mm) 13.9 / 13.9 / 13.9 / 13.9
Wall Mounting (VESA) (mm) 400 x 400 (4-M6)
Operation Temperature 0°C ~ 40°C
Storage Temperature -10°C ~ 60°C
On-Screen Display Languages English / French / German / Dutch / Polish / Russian / Czech / Danish / Swedish / Italian / Romanian / Finnish / Norwegian / Greek / Hungarian / Spanish / Portuguese / Traditional Chinese / Simplified Chinese / Arabic / Japanese / Thai / Persian / Vietnamese / Korean (25L)
Device Management Solution (DMS) Yes
X-Sign Yes
Remote Controller Yes
Power Cord (By region) Yes
VGA Cable Yes
HDMI Cable Yes
Quick Start Guide in box Yes
User's Manual Electronic File Yes


Download the BenQ ST5501K Smart Signage Series Data Sheet (PDF).

Pricing Notes:

BenQ Products
Smart Signage Series
BenQ ST5501K Smart Signage
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