Call a Specialist Today! 855-958-0757

BenQ BH3501
Where there is space, there is opportunity for adaptable perfection.

BenQ BH3501

BenQ BH3501 Bar Type Digital Signage

Get a Quote!


The bar type display panel is a long structured design panel that is rarely seen on the market. Designed with a slim form factor, this display panel can be used in small or large spaces to display everyday information 24/7.

Key Features

  • 35” E-LED
  • 1920 x 130 (16:1) Resolution
  • 3000:01 Contrast Ratio
  • Brightness 1000 nits

The Ultimate Promotion Solution for Shelves

On-shelf promotions are the final piece of information customers see before making purchasing decisions. By switching from uninspiring paper shelf labels to dynamic BenQ Stretch Displays, retail operators can enhance their stores’ last mile promotions to positively influence customers’ decisions and boost sales. Because shelves are usually crowded and have little room for cables, an advertising solution should be selfcontained. That’s why the BenQ’s Stretch Display Series is an all-in-one media solution with a built-in Android operating system. Every BenQ Stretch Display Series model also comes with X-Sign, BenQ’s exclusive signage management software. X-Sign includes templates that are optimized for Stretch Display’s long-and-narrow screen size, making it easy to design and display dynamic content, such as videos and scrolling text. Furthermore, BenQ’s Device Management Solution (DMS) allows administrators to remotely manage displays, update firmware, and control power on/off from a centralized location, thereby saving the time and labor needed to visit each individual display


Eye-Catching Signage for Every Space

For retail operators that want to optimize shelf space to increase revenue with last mile promotions, BenQ’s Stretch Displays are the leading choice. Every Stretch Display comes packaged with X-Sign, BenQ’s exclusive signage management software. X-Sign makes it easy to design, display, and replace dynamic content, such as videos and scrolling text, which are more efficient than static ads. More importantly, BenQ’s Stretch Displays provide an ideal combination of hardware features. Especially designed to fit on shelves, BenQ Stretch Display is a perfect match for numerous retail configurations. Meanwhile, having Android built in means that BenQ Stretch Displays are truly plug-and-play, all-in-one devices – no external media player, external speakers, or unsightly cables required. Furthermore, anti-reflective glass-coated screens lend the Stretch Display series of displays a fashionable allure that integrates seamlessly into boutique and high-end retail operations.

BH3501 35” Stretch Display

All-in-One, Clutter Free Solution

Clutter Free Solution

Android Built-In

Built-in Android means that BenQ BH3501 is ready to work as soon as operators plug it in. There’s no need to hook it up to a PC or other device to serve content, and embedded speakers provide for BH3501’s audio needs. With no cables to hide, the all-in-one BH3501 fits neatly on shelves and reduces clutter.

USB Plug & Play

BH3501's plug-and-play simplicity enables you to access and play multimedia files directly from a USB flash drive. Requiring no PC connection or complicated cable setup, BH3501 ensures a holistic shopping experience with the most hassle-free installation.

Flexible Installation

Featuring a long-and-narrow design, BH3501 can fit neatly onto the front of a shelf and make a large impact while using little space. By replacing ordinary paper price tags with audio and video content, BH3501 is built to attract customers’ attention and boost sales.

Elegant, Durable Display Cover

Anti-Reflective Glass

BenQ BH3501’s display is covered with high-performance anti-reflective glass that ensures content is always vibrant and clear. With a beautiful design that looks like an integral part of the shelves it sits on, BH3501 can confer a distinctive premium atmosphere to retail outlets and boost brand positioning.

*Image shows BH2801. Feature included on BH2401/ BH3501/ BH2801/ BH3801.

Anti-Reflective Glass

High Brightness

High Brightness

At 1000 nits brightness, striking colors and clarity still can be provided even in brightly lit environments, which allows BH3501 to fully support your indoor and semi-outdoor applications.

24/7 Non-Stop Operation

24/7 Non-Stop Operation

A 55,000-hour lifespan and industrial-class performance make BH3501 far more economical than consumer display models. Built especially for business use with advanced panel technology, BH3501 can provide reliable 24/7 non-stop performance for years and years.

Flawless Display

Flawless Display in Portrait and Landscape View

Unlike anything else available on the market, BenQ Stretch Display Seires is built to ensure flawless portrait and landscape view. This choice between vertical and horizontal installation greatly increases flexibility when operators are designing and arranging their stores.

Integrated X-Sign 2.0 Software with Stretch Content Templates

X-Sign Designer

BenQ’s X-Sign 2.0 takes the hassle out of designing signage content. Included with BH3501, BenQ’s exclusive X-Sign software provides content templates that are especially designed for long-and-narrow bar-type displays, making it easy for operators to quickly design and roll out new promotional material. The templates also let operators add images, videos, and scrolling text to their marketing materials. The long-size templates let operators create marketing content easily while the ability to enrich materials with media content will boost the store’s bottom line.

Price icon

Instant Price Updates

Updating prices and other fluctuating content is easy. Operators just need to modify a centralized .csv file in cloud.

Message icon

Real Time Messages

X-Sign lets operators push real-time messages to the display network to
create instant excitement.

QR Code icon

QR Code Interaction and Analysis

X-Sign allows operators to embed QR Codes that, when scanned, can offer customers latest promotional information. X-Sign also offers QR Code analysis to let operators see when and where customers are interacting with content. This analysis can help operators quickly adjust their offers to match customer interest.

YouTube icon

Broadcast YouTube Live Streaming across Multiple Displays

With X-Sign, operators can insert live YouTube broadcasts of product launches on Smart Signage in real time, which makes promoting new products instant and easy.

Centralized Remote Display Management

X-Sign’s intuitive interface makes it easy for operators to monitor and manage all remote displays from a central, off-site location. With X-Sign, operators can keep tabs on display performance in real-time and receive instant alerts about any issues. Loaded with functionality, X-Sign also allows operators to see what content is playing on each display, manage updates, restart displays, and manage screen on/off and volume settings.

Remote Display

Hassle-Free Display Management

Management icon

MDA (Multiple Display Administrator)

Operators can remotely control display on/off time or backlight via LAN or RS232.

App Management icon

DMS 1.0 (Display Management System)

Install Android™ apps for a selection of displays through BenQ’s cloud server.

Update icon

OTA (Over-the-Air) Update

Keep all display drivers up-to-date with easy firmware update.

BenQ Digital Signage Overview-


BenQ Bar type Displays Overview-


BenQ BH3501 Specifications
Screen Size 35”
Backlight / Lightsource E-LED
Active Area (Horizontal × Vertical) (mm) 886.6 x 59.0 mm
Resolution (Pixels) 1920 x 130
Brightness (typ.) 1000 nits
Contrast Ratio (Typical) 3000:1
Aspect Ratio 16:1
Light Life (Typical) 55,000hrs
Display Orientation Landscape / Portrait
OS Android
System Memory (GB) 2GB
Storage (GB) 32GB
Internal Speaker (Amp) 1W x 2
Tempered Glass Yes
HDMI In/Out x1 / N/A
USB port (Type A) x2 / N/A
RJ45 Port In/Out x1 / N/A
RS232 In / Out x1 / N/A
Voltage 100V ~ 240V, 50Hz / 60Hz
Power Consumption (typical / standby) 18W/ < 0.5W
Dimension (W×H×D) (mm) 905.0 x 89.2 x 45.3mm
Bezel Width (top / bottom / left / right) (mm) 15.1 / 15.1 / 9.2 / 9.2mm
Weight (w/o Packing/ w/ Packing) (kg) 3.9kg / 6.4kg
Wall Mounting (VESA) (mm) 430 x 60 (4 holes) 4 - M4 x 10L
Operation Temperature 0°C ~ 50°C
Storage Temperature -25°C ~ 60°C
Usage (Hour/Day) 24/7
On-Screen Display Languages English Simplified Chinese (2 Languages) ==> English / French / German / Dutch / Polish / Russian / Czech / Danish / Swedish / Italian / Romanian / Finnish / Norwegian / Greek / Hungarian / Spanish / Portuguese / Traditional Chinese / Simplified Chinese / Arabic / Japanese / Thai / Persian / Vietnamese / Korean (25 Languages)
Multiple Display Control (MDA) Support Yes
X-Sign (please check X-Sign website for detailed compatibility info.) Yes
Remote Control Yes
Power Cord (By region) Yes
HDMI Cable Yes
RS232 Cable/RS232 Loop Cable Yes / No
Quick Start Guide Yes
User’s Manual Electronic File Yes


Download the BenQ BH3501 Stretch Display Series Data Sheet (PDF).

Pricing Notes:

BenQ Products
Digital Signage
BenQ BH3501 Bar Type Digital Signage
Get a Quote!