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BenQ BH2401
Where there is space, there is opportunity for adaptable perfection.

BenQ BH2401

BenQ BH2401 Bar Type Digital Signage

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The bar type display panel is a long structured design panel that is rarely seen on the market. Designed with a slim form factor, this display panel can be used in small or large spaces to display everyday information 24/7.

Key Features

  • 24” E-LED
  • 1920 x 190 (16:1.6) Resolution
  • 3000:01 Contrast Ratio
  • Brightness 1000 nits

The Ultimate Promotion Solution for Shelves

On-shelf promotions are the final piece of information customers see before making purchasing decisions. By switching from uninspiring paper shelf labels to dynamic BenQ Stretch Displays, retail operators can enhance their stores’ last mile promotions to positively influence customers’ decisions and boost sales. Because shelves are usually crowded and have little room for cables, an advertising solution should be selfcontained. That’s why the BenQ’s Stretch Display Series is an all-in-one media solution with a built-in Android operating system. Every BenQ Stretch Display Series model also comes with X-Sign, BenQ’s exclusive signage management software. X-Sign includes templates that are optimized for Stretch Display’s long-and-narrow screen size, making it easy to design and display dynamic content, such as videos and scrolling text. Furthermore, BenQ’s Device Management Solution (DMS) allows administrators to remotely manage displays, update firmware, and control power on/off from a centralized location, thereby saving the time and labor needed to visit each individual display


Eye-Catching Signage for Every Space

For retail operators that want to optimize shelf space to increase revenue with last mile promotions, BenQ’s Stretch Displays are the leading choice. Every Stretch Display comes packaged with X-Sign, BenQ’s exclusive signage management software. X-Sign makes it easy to design, display, and replace dynamic content, such as videos and scrolling text, which are more efficient than static ads. More importantly, BenQ’s Stretch Displays provide an ideal combination of hardware features. Especially designed to fit on shelves, BenQ Stretch Display is a perfect match for numerous retail configurations. Meanwhile, having Android built in means that BenQ Stretch Displays are truly plug-and-play, all-in-one devices – no external media player, external speakers, or unsightly cables required. Furthermore, anti-reflective glass-coated screens lend the Stretch Display series of displays a fashionable allure that integrates seamlessly into boutique and high-end retail operations.

BH2401 24” Stretch Display

All-in-One, Clutter Free Solution

Clutter Free Solution

Android Built-In

Built-in Android means that BenQ BH2401 is ready to work as soon as operators plug it in. There’s no need to hook it up to a PC or other device to serve content, and embedded speakers provide for BH2401’s audio needs. With no cables to hide, the all-in-one BH2401 fits neatly on shelves and reduces clutter.

USB Plug & Play

BH2401's plug-and-play simplicity enables you to access and play multimedia files directly from a USB flash drive. Requiring no PC connection or complicated cable setup, BH2401 ensures a holistic shopping experience with the most hassle-free installation.

Flexible Installation

Featuring a long-and-narrow design, BH2401 can fit neatly onto the front of a shelf and make a large impact while using little space. By replacing ordinary paper price tags with audio and video content, BH2401 is built to attract customers’ attention and boost sales.

Elegant, Durable Display Cover

Anti-Reflective Glass

BenQ BH2401’s display is covered with high-performance anti-reflective glass that ensures content is always vibrant and clear. With a beautiful design that looks like an integral part of the shelves it sits on, BH2401 can confer a distinctive premium atmosphere to retail outlets and boost brand positioning.

*Image shows BH2801. Feature included on BH2401/ BH3501/ BH2801/ BH3801.

Anti-Reflective Glass

High Brightness

High Brightness

At 1000 nits brightness, striking colors and clarity still can be provided even in brightly lit environments, which allows BH2401 to fully support your indoor and semi-outdoor applications.

24/7 Non-Stop Operation

24/7 Non-Stop Operation

A 55,000-hour lifespan and industrial-class performance make BH2401 far more economical than consumer display models. Built especially for business use with advanced panel technology, BH2401 can provide reliable 24/7 non-stop performance for years and years.

Flawless Display

Flawless Display in Portrait and Landscape View

Unlike anything else available on the market, BenQ Stretch Display Seires is built to ensure flawless portrait and landscape view. This choice between vertical and horizontal installation greatly increases flexibility when operators are designing and arranging their stores.

Integrated X-Sign 2.0 Software with Stretch Content Templates

X-Sign Designer

BenQ’s X-Sign 2.0 takes the hassle out of designing signage content. Included with BH2401, BenQ’s exclusive X-Sign software provides content templates that are especially designed for long-and-narrow stretch displays, making it easy for operators to quickly design and roll out new promotional material. The templates also let operators add images, videos, and scrolling text to their marketing materials. The long-size templates let operators create marketing content easily while the ability to enrich materials with media content will boost the store’s bottom line.

Price icon

Instant Price Updates

Updating prices and other fluctuating content is easy. Operators just need to modify a centralized .csv file in cloud.

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Real Time Messages

X-Sign lets operators push real-time messages to the display network to
create instant excitement.

QR Code icon

QR Code Interaction and Analysis

X-Sign allows operators to embed QR Codes that, when scanned, can offer customers latest promotional information. X-Sign also offers QR Code analysis to let operators see when and where customers are interacting with content. This analysis can help operators quickly adjust their offers to match customer interest.

YouTube icon

Broadcast YouTube Live Streaming across Multiple Displays

With X-Sign, operators can insert live YouTube broadcasts of product launches on Smart Signage in real time, which makes promoting new products instant and easy.

Centralized Remote Display Management

X-Sign’s intuitive interface makes it easy for operators to monitor and manage all remote displays from a central, off-site location. With X-Sign, operators can keep tabs on display performance in real-time and receive instant alerts about any issues. Loaded with functionality, X-Sign also allows operators to see what content is playing on each display, manage updates, restart displays, and manage screen on/off and volume settings.

Remote Display

Hassle-Free Display Management

With cloud features, BenQ DMS combined Device Info and Management, Apps Management and OTA (Over-the-Air) Update to provide you an ultimate device management solution for your productivity.

Management icon

Device Info and Management

Remotely control your displays with DMS Cloud via Internet. It’s an effective way to lower TCO and energy consumption for your operation.

App Management icon

Apps Management

Install Android™ apps for a selection of displays through BenQ’s cloud server. DMS Cloud is designed to save you the hassles of repetitive manual installation work.

Update icon

OTA (Over-the-Air) Update

Upgrade the latest BenQ firmware for your displays through our OTA Update support and keep them running smoothly at all times.

More Features

DMS Local

DMS Local is a Device Info and Management software based on windows OS. For users who would like to control your displays remotely via LAN, you can download DMS Local software for your operation.

MDA (Multiple Display Administrator)

For users who would like to control your displays remotely via RS232, you can download MDA software for your operation.

BenQ Digital Signage Overview-


BenQ Bar type Displays Overview-


BenQ BH2401 Specifications
Screen Size 24”
Backlight / Lightsource E-LED
Active Area (Horizontal × Vertical) (mm) 598.6 x 59.0 mm
Resolution (Pixels) 1920 x 190
Brightness (typ.) 1000 nits
Contrast Ratio (Typical) 3000:1
Aspect Ratio 16:1.6
Light Life (Typical) 55,000hrs
Display Orientation Landscape / Portrait
OS Android
System Memory (GB) 2GB
Storage (GB) 32GB
Internal Speaker (Amp) 1W x 2
Tempered Glass Yes
HDMI In/Out x1 / N/A
USB port (Type A) x2 / N/A
RJ45 Port In/Out x1 / N/A
RS232 In / Out x1 / N/A
Voltage 100V ~ 240V, 50Hz / 60Hz
Power Consumption (typical / standby) 13W/ < 0.5W
Dimension (W×H×D) (mm) 629.6 x 90.0 x 45.0mm
Bezel Width (top / bottom / left / right) (mm) 15.5 / 15.5 / 15.5 / 15.5mm
Weight (w/o Packing/ w/ Packing) (kg) 3.4kg / 5.5kg
Wall Mounting (VESA) (mm) 430 x 60 (4 holes) 4 - M4 x 10L
Operation Temperature 0°C ~ 50°C
Storage Temperature -25°C ~ 60°C
Usage (Hour/Day) 24/7
On-Screen Display Languages English Simplified Chinese (2 Languages) ==> English / French / German / Dutch / Polish / Russian / Czech / Danish / Swedish / Italian / Romanian / Finnish / Norwegian / Greek / Hungarian / Spanish / Portuguese / Traditional Chinese / Simplified Chinese / Arabic / Japanese / Thai / Persian / Vietnamese / Korean (25 Languages)
Multiple Display Control (MDA) Support Yes
X-Sign (please check X-Sign website for detailed compatibility info.) Yes
Remote Control Yes
Power Cord (By region) Yes
HDMI Cable Yes
RS232 Cable/RS232 Loop Cable Yes / No
Quick Start Guide Yes
User’s Manual Electronic File Yes


Download the BenQ BH2401 Stretch Display Series Data Sheet (PDF).

Pricing Notes:

BenQ Products
Digital Signage
BenQ BH2401 Bar Type Digital Signage
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